Corporate culture hasn’t always been at the forefront of hiring processes. Nowadays, though, it can play a huge role. That’s right: corporate culture is all the rage in today’s recruiting world – and for good reason.
Employees are more than their skillset, and companies are more than a list of random requirements. Individuals and groups all have their own unique personalities, and a good match on that level can work wonders for employee satisfaction and productivity.
Exploring and defining your company culture will let you screen for a good cultural fit among job-seekers. Here we’ll outline what corporate culture really is – and how to hire candidates who fit into yours.
The Dimensions of Corporate Culture
What do we mean by “corporate culture”? It’s one part belief, and one part behavior. It’s both what a company stands for, and the decisions made about how it operates. Regardless of the specifics, one thing is consistent across all companies: corporate culture promotes employee happiness, which is great for business.
The culture you foster will depend on both the needs and the limitations of your business. For example, start-ups are known for corporate cultures that stack up as more informal, but less laid-back, than what you’d find at your average corporation. This is a natural by-product of being both small in size and extra-determined in mindset.
According to Investopedia, there are four different styles of corporate culture. Naturally, most work environments will incorporate elements of all four, and outside influences as well – but if you’d like a starting point, figure out which of these styles appeals to you the most:
Adhocracy culture: this cultural style values innovation and risk-taking above all else, and puts less emphasis on perfect organization or adherence to a rulebook.
Clan culture: within this framework, collaboration is paramount. Employees are encouraged to see themselves as part of a team, and actively value the work of every member.
Hierarchy culture: though it’s less up-and-coming, there is a time and place for this more traditional style of company organization. A large company with a complex structure will likely have to adopt at least some aspects of a hierarchical culture to function smoothly.
Market culture: to some extent all corporate cultures revolve around the marketplace. That said, the “market culture” we’re referring to is one that openly and aggressively pursues market targets, rather than focusing on more indirectly profitable projects.
Lay Out your Culture Cards Early
When screening for cultural fit, honesty really is the best policy. You can still frame your company in a positive light, but be open about the aspects of your corporate style that might rub some people the wrong way. Are you an ultra-collaborative, open-concept-style workplace? Maybe you encourage casual dress and even more casual deadlines. Whatever it is, let your interviewees know! This will encourage them, in turn, to open up about some of their own quirks. It’s not about finding the objective “best”, but rather the “best fit” for your company.
Screen for Flexibility
When assessing cultural fit, factor in the possibility that a candidate might naturally thrive in a certain kind of workplace – but not know it yet. How to investigate? Make sure your corporate culture is on display at every stage of the interview process. If they seem game for it, if a little shy at first, chances are they’d quickly feel at home at your company. But if they seem resistant or indifferent, it may be time to consider someone else.
A Critical Success Factor
It’s one of the “softer” qualities employers screen for, and can be overlooked for that reason. But cultural fit is essential – an employee whose personality, values and/or habits don’t align with those of their workplace will feel less satisfied in their job, and may struggle to perform as a result. On the other hand, a good cultural fit will feel inspired to contribute their best work.
Sci.bio recruiters understand how important cultural fit is to the success of a new employee. Check out our recruitment services if you’d like to learn more about what we offer.
Everyone likes to be rewarded for their efforts – especially when those rewards bring measurable value to their lives. And once rewarded, most people are extra motivated to keep putting out great work.
This is especially true when it comes to the modern workplace. Not only do job benefits attract high-quality talent, but they motivate employees to work that much harder at their jobs. If you’ve been looking for that extra little something special to inspire your team, you might consider adding a few more perks to their work experience.
As we’re all aware, the pandemic has radically shifted the kinds of benefits employers will consider offering. Some, like health coverage, have been standard since the inception of the modern workplace. Others, like the flexibility to work from the living room couch, are more of a hot new development. To give you an overview, here we’ve outlined some of the most important job perks to the workforce of 2023.
Traditional Benefits – The Indispensables
Health, dental and life insurance, sick days, vacation days… these benefits have been around for a while, and for good reason. Who wants to worry about where their next filling or pair of eyeglasses is coming from? And heaven forbid they should have a health emergency, candidates will want to know that you’ve got them covered. As for vacation days, it’s 2023 and we all value our leisure time. So the more of them you can offer, the better!
Another job perk never goes out of style: growth opportunities. Candidates won’t want to feel like they’ve hit a ceiling, especially not if they’re just starting out in their career. Make sure to have regular meetings with each team member in which you present them with options for how they can advance within the company if they’re interested.
Work From Home – How Important is it?
As of December 2022, nearly 30 percent of workdays were completed on a work-from-home basis. According to a recent survey, employees value part-time work-from-home opportunities (2-3 days per week) in a position at 8 percent of their wage. Flexibility is the currency of the modern workplace – so offer as much of it as you can.
Millennials, in particular, prioritize flexibility much more than previous generations. In fact, 67 percent of them feel that working on a remote and flexible basis promotes good work-life balance. If you can offer your younger candidates a schedule they jibe with, they’ll be likely to perform well in their roles, enjoy their work, and speak highly of your company to their peers.
The Fun Stuff – Job Perks
Office parties, work socials, group escape room excursions: these social perks might seem a little excessive to some, but others can really thrive on them. With workplace culture a more and more important driver of where quality candidates choose to work, it may be worth it to invest in a social scene for your employees.
If team-building retreats aren’t your style, though, you can focus your efforts on creating a positive workplace environment. Full-time employees spend a huge chunk of their waking hours at work – more than ever, they want the atmosphere to be pleasant. Luckily, there are tangible ways you can help to foster a friendly workplace.
One simple, easy to implement idea: creating a “social spot” as a designated area for employees to relax. This could be something as simple as a staff room, where team members can reheat their coffee, run into each other, and even sit down for important one-to-one chats when needed.
And speaking of fun: what about coffee? Turns out that when coffee isn’t offered for free at the office, 25 percent of employees will leave the workplace to get it for themselves. On average, these trips take 14 minutes, and probably longer when you consider their full impact on the flow of the workday. So keep in mind… coffee is always a plus!
Benefits That Work Both Ways
With the ideal benefits package, employees won’t have to feel burned out from too many days in the office – or lonely and isolated from their fellow team members. The right job perks will reassure your top candidates that if they choose to work for you, they will feel valued, heard, and fully equipped to deliver top-notch work in their roles.
Motivated recruiting. Let’s face it – it’s hard for any of us to do our best work when we’re not feeling motivated. Sure, the work can still get done, but it won’t have that magical touch that comes naturally when we’re inspired to complete the project at hand.
Maybe you’re recruiting for a highly specialized lab position without many qualified candidates. Or maybe you’re trying to fill a key role at a biotech startup. Recruiting can be challenging – but when your team feels driven to succeed, they’ll be more likely to round up a roster of exceptional candidates. As their leader, knowing how to keep motivation high is essential.
Empower your team: Motivated Recruiting
An empowered employee is a motivated one. Employees feel empowered in their roles when they feel that their contribution is important to the success of their team, and that they have the power to make meaningful decisions in their jobs.
One tangible way to empower your employees is to offer training where possible. A little extra learning will help your employees feel competent and qualified in their roles. And of course, it’s an opportunity to give them new skills that they can use to level up their performance.
That said, in the present day, workplace empowerment extends beyond the office. Millennial employees particularly appreciate flexibility, which often means hybrid workplace models and customizable schedules. When your employees feel that they have control over their work-life balance, they will come to work happier and more motivated to shine in their roles.
Don’t skimp on communication
When you experience a setback – tell your team. When the scope or nature of a project changes – tell your team, and make sure you’re all on the same page moving forward. To that end, if you, as manager or boss, make a mistake… don’t be afraid to own up to it! If you’re willing to admit you missed something, your employees will likely follow suit when they make an error themselves.
And remember, good communication doesn’t just mean explaining what’s going on with a project – it means thanking your employees when they’ve been exceptionally helpful or professional in their roles. Acknowledgement of a job well done goes a long way!
Communication, good or bad, forms a huge part of a company’s overall culture. Consider this: a whole 47 percent of jobseekers cite poor company culture as their reason for wanting to leave their last role. It’s worth making sure yours is a good one.
Lively workplace, lively team
Whether your employees are remote or in-person, creating a lively workplace often comes down to the design of the work environment. Ask yourself: is your office furniture comfortable? Does your setup lend itself to easy communication between employees? Are your spaces and interfaces appealing and cheerful? These little details go a long way in livening up the work experience, which will make your team happier and more motivated.
Another way to liven up the workplace is to encourage friendships between your employees. According to research by workplace software company OfficeVibe, seventy percent of employees say that having friendships at work improves the quality of their workplace experience. And according to other data they compiled, work friendships actually boost productivity. That’s a win for everyone!
To encourage friendships between your employees, consider buying large tables for communal lunches, assigning groups for collaborative work, and/or organizing retreats.
Invest in the right tech
In the field of recruiting, the right hardware, online tools, and software subscriptions can all make a difference. Nowadays, AI and software solutions have a greater and greater role to play in recruitment – so don’t be shy! Letting the tech take care of the small stuff frees up time for your team to focus on the bigger picture.
Consider getting your team a subscription to a recruitment service like Linkedin’s Recruiter Lite subscription plan, and investing in a project management software like Asana or Monday.com to make team communication and strategizing as seamless as possible.
The secret formula
Growing a standout recruiting team is not just about assembling the group with the best credentials. It’s about consistently motivating your team so that they naturally become a powerhouse of superstar recruiters.
The takeaway is this: strive to listen to your recruiting team, and treat them like the valuable employees they are. As a result, they will be happier, more motivated, and better able to aid you in the search for ideal candidates.
Your business’s brand reputation comes down to a simple scenario: What is the first thing that comes to mind when a candidate or client hears the name of your company? How you’re perceived has a huge impact on business, and maintaining a good reputation is key to attracting high quality talent, especially in the competitive biotech world. It’s a no-brainer — candidates want to work at and align themselves with a great workplace!
In addition to impacting recruiting, having a good reputation boosts employee morale and increases retention. But how do you build a positive reputation from the ground up if you’re starting a new company? Or perhaps you have been in business for a while but have neglected to intentionally build your brand reputation and don’t know how to tackle the task. Or uh-oh! Your reputation has taken a hit after you received a negative critique on a company review website. Here are some tools and strategies to consider as you build or revamp your brand reputation:
Create a positive candidate experience from start to finish.
Whether you have been in business for decades or are the new company on the block, your first priority should be to make every interaction with a candidate a positive one. Not only will candidates be more inclined to want to work for you, but their positive impression of your company will spread via word of mouth or online reviews.
This starts with the job listing: make sure it’s detailed and clear in explaining who you are as a company in addition to the duties and benefits of the position. Create a short and simple application, and communicate openly about the hiring process with candidates to ensure they know that you value them and their time. Keep them updated on timelines, create a seamless interview experience, and reject applicants gently. In these cases, or if a candidate receives but turns down an offer, a positive experience will still leave a good impression and they’ll pass along that sentiment to their networks.
Use your website, social media, and other marketing tools to tell your brand’s story.
If a candidate is unfamiliar with your company, they will likely head to Google and see what they can learn in a quick search. Your company website should be the first thing they click on, and it should tell your company’s story with clear and engaging copy and design. A testimonials page can add credibility and help people get to know how others have benefited from your company’s services and products. A blog or section with updates on company news can add credibility, keep interested parties in the loop, and boost your SEO ranking to get more eyes on your website. In biotech this is a great opportunity to publish content on industry topics and trends that intersect with your company’s work, from personalized medicine to artificial intelligence and beyond.
Social media is another tool to use to build up your company’s credibility. Share content that reflects your company’s values and work across your social channels, including company updates and any blog articles you do create for your website. LinkedIn is particularly powerful: it’s often where candidates come across and apply for open jobs in addition to reading and engaging with an employer’s content.
Address any negative reviews with levelheaded empathy.
In a perfect world, you’d never need to use this tip – but on the long road of building a brand, a negative impression inevitably will pop up. If you encounter a negative review of your company online, step back and read and think through the comment carefully. Avoid the overreaction that can come from reacting too quickly and evaluate how best to address the criticism in order to tamp down on the long-term effects. Respond in a friendly and apologetic manner that takes the reviewer’s perspective seriously.
Take feedback as an opportunity to grow.
You should listen to and consider all feedback, but if you notice many people leaving the same feedback or criticism that may be a sign to make a change. Are multiple candidates commenting they’re unhappy they had to come in for several in-person interviews, spend many unpaid hours on a test exercise, or wait weeks with no communication about the status of their application? These critiques present opportunities to re-tool your hiring process for the better. Building a robust and well-established brand reputation can take years, but is well worth it to attract great talent and keep your existing employees happy at your company.
You’ve probably heard the terms “talent acquisition” and “talent management” before – and you’ve probably used them yourself. Though they might sound like the same thing, talent acquisition and talent management serve two different but essential purposes in hiring. Read on to learn more about what these strategies are and why they can both help you hire and retain great employees.
What is talent acquisition?
At its core, talent acquisition involves attracting and hiring skilled and qualified employees. This includes all the basic practicalities you must do in order to build a workforce, including creating and advertising job descriptions, reviewing applications, interviewing candidates, and making offers.
But talent acquisition also comprises more nuanced and proactive steps you take when looking for employees and building out a hiring pipeline. Some of these steps include sourcing hires from diverse backgrounds, keeping in touch with past candidates in case future opportunities arise, maintaining relationships with recruiting agencies and other talent sources, and building and communicating a strong brand that conveys your company’s values. Talent acquisition is not simply focused on filling vacant roles, but on acquiring quality candidates long-term.
What is talent management?
Talent management is the continued process of keeping employees within your company and facilitating their development and success. Some talent management steps include building hiring and succession plans, identifying and mentoring promising employees, rewarding and promoting them for achievements and growth, and providing employee training programs. Talent management also involves fostering employee engagement and feedback, as well as creating a supportive “inboarding” process when existing employees are promoted into new roles. In all, it’s a process that engages and rewards the employees you already have, to the overall benefit of the entire organization.
How they’re different, and how they rely on each other.
The difference between talent acquisition and talent comes down to purpose. Simply put, talent acquisition focuses on finding employees, while talent management focuses on keeping them.
But while they have different functions and involve different actionable steps, both talent acquisition and talent management rely on each other, with the success of one boosting the success of the other. An employer that promotes from within and rewards growth might become known for treating their employees well. That reputation, in turn, might encourage high quality applicants to positively respond if a recruiter reaches out about applying for a role with the company.
Why they both matter in hiring.
The above example illustrates why talent acquisition and talent management are important. Obviously, without a recruiter from the company reaching out to high-quality candidates there would be no applicant pool to hire from. But without the positive company profile generated in part by the opportunities for growth, those great candidates might be less apt to apply and accept an offer. Talent acquisition found the great candidate, and talent management provided them with a selling point.
Cultivating a strong talent acquisition presence also enables you to:
Save time and stress by anticipating and preparing for future and potential hiring needs, rather than simply filling vacancies as they arise.
Hone a vision of what kinds of candidates you want to attract to your company.
Identify employees with rare combinations of skills and experiences, for both immediate hiring needs and in case of future openings.
Hire people with potential to grow beyond their role.
Maintaining a focused talent management strategy allows you to:
Boost morale and make employees feel valued and appreciated.
Increase retention, boosting productivity and combating knowledge loss.
Foster innovation and ideas by giving employees opportunities to challenge and stretch themselves.
Help your employees reach their full potential and achieve professional fulfilment.
Proactively attract candidates who value opportunities to grow, thus benefiting your talent acquisition. Again, when done well these processes are cyclical!
Both talent acquisition and talent management matter in hiring. One helps you get in touch with excellent candidates, and the other helps you sell them on your company — and encourages them to stick around once they’re hired. If you’re eager to start attracting some great talent, Sci.bio’s recruitment services are here to help.
