Few people enjoy job hunting, and most job candidates have a story or two about bad application or interview experiences. For this reason it’s important for recruiters to make a good impression on candidates, and ensure they have a positive experience being guided through the application process. These days, there are plenty of communication tools tailored to help you stay in touch with candidates without increasing your own workload.
Communication Strategies: Automate What You Can
Calendly is a simple tool that allows candidates to schedule screening calls with you. It gives the candidate a feeling of control and easy ability to reschedule, while reducing the time you spend arranging (and rearranging) screening calls via email or over the phone.
Providing a chatbot (such as Mya or FlashRecruit) that addresses basic jobseeker questions is another way to reduce clutter in your inbox, by allowing the candidate to receive pertinent information about your opportunities and the application process at their own convenience.
Small and steady check-ins
It’s likely your job candidate is working with multiple recruiters and balancing a lot of job applications – all at different stages. For this reason, regular touchpoints with your candidate are vital. Don’t leave them waiting on promised updates, or wondering where their application is in the pipeline: if it’s with the hiring manager, if the hiring team is scheduling interviews yet. A candidate will prioritize applications where the timeline/anticipated next steps are clear, because it helps them plan the remainder of their job search and anticipate when offers might be made.
To help reduce your email inbox clutter, use personalized email templates sparingly. Job candidates don’t want to be on the receiving end of constant cookie-cutter responses, but email templates can be helpful when you have a range to draw from. Tools like Gorgias and Followup.cc allow you to manage customized email templates and keep on top of follow-up messages.
Keep innovating
New software is constantly being launched or upgraded, and communication trends change quickly. Be sure to check your workflow and organizational tools are still meeting your needs. How many hours a day are you actually fielding questions from candidates, for instance? Don’t be afraid to try new processes and experiment with the levels of workflow automation.
At Sci.Bio, we specialize in finding top biotech talent and adapting to meet your recruiting needs. Schedule an appointment with us today to learn more.
Jobseekers and biotech hiring managers are in agreement: virtual interviews are here to stay. From the company perspective, virtual interviews are a cheaper and more efficient way of screening candidates than in-person interviews. They widen the available talent pool by making interviews accessible to remote/hybrid candidates further afield, and are quick to schedule. Job candidates also prefer virtual interviews because it gives them more control over interview scheduling, and causes less disruption to their day if they’re currently employed.
However, many hiring managers feel in-person interviews offer them a better view of the candidate, providing more helpful insights into the candidate’s suitability. To combat the drawbacks, here are a few best practices to ensure you hire the best candidates and get the most insights from the virtual hiring process.
Deliver all information to the candidate in advance
To minimize delays, email the log-in information to the candidate ahead of time. Provide an email or phone number for the candidate to use if they experience any last-minute technical issues. This reduces confusion and last-minute delays because the candidate needs to download unfamiliar meeting software, for instance. It also reduces the stress to candidates and interviewers alike, enabling everyone to begin the interview in a calm state of mind.
Plan your interview time and structure in advance
The hiring team should prepare a list of topics to cover in order, or questions to ask, with time allocated for each point on the list. Make sure everyone on the interview panel has access to the proposed interview structure/workflow ahead of time. This will ensure the interview flows smoothly, without running too long.
Give candidates enough time to answer your questions during the interview itself, accounting for connectivity lags or difficulty reading body cues.
Remember that candidate recruitment experience is an important factor in their decision making process, and perceived disorganization during the interview may present your company in an unfavorable light.
Give candidates a taste of company culture
One notable disadvantage of virtual interviews is that the candidate gets less insight into company culture and work environment than if they were invited on-site. A way to work around this issue is to arrange a less structured informational interview with existing employees, which will give the candidate an overview of the company from someone at their job level. Hiring managers can also offer videos or virtual tours of the company office or campus during the interview process. These extra steps can help job candidates visualize themselves working for your company, giving them a clearer idea of the benefits of joining your company and their suitability for the role.
Invest in software for online recruitment
Since virtual interviews will remain an important recruitment tool in the years to come, consider investing in dedicated recruitment software or upgrading your existing programs. For instance, analytics and AI tools can assess candidate suitability and sort through job applications. Chatbots on your company’s career homepage can address any basic questions jobseekers have and free up hiring team resources. Consider incorporating online aptitude or personality tests into the hiring software or portals to provide another level of insight into potential candidates.
Whether you’re hiring for remote, in-person or hybrid biotech roles, Sci.bio talent experts are here to help. Reach out and schedule a conversation with us today.
Your business’s brand reputation comes down to a simple scenario: What is the first thing that comes to mind when a candidate or client hears the name of your company? How you’re perceived has a huge impact on business, and maintaining a good reputation is key to attracting high quality talent, especially in the competitive biotech world. It’s a no-brainer — candidates want to work at and align themselves with a great workplace!
In addition to impacting recruiting, having a good reputation boosts employee morale and increases retention. But how do you build a positive reputation from the ground up if you’re starting a new company? Or perhaps you have been in business for a while but have neglected to intentionally build your brand reputation and don’t know how to tackle the task. Or uh-oh! Your reputation has taken a hit after you received a negative critique on a company review website. Here are some tools and strategies to consider as you build or revamp your brand reputation:
Create a positive candidate experience from start to finish.
Whether you have been in business for decades or are the new company on the block, your first priority should be to make every interaction with a candidate a positive one. Not only will candidates be more inclined to want to work for you, but their positive impression of your company will spread via word of mouth or online reviews.
This starts with the job listing: make sure it’s detailed and clear in explaining who you are as a company in addition to the duties and benefits of the position. Create a short and simple application, and communicate openly about the hiring process with candidates to ensure they know that you value them and their time. Keep them updated on timelines, create a seamless interview experience, and reject applicants gently. In these cases, or if a candidate receives but turns down an offer, a positive experience will still leave a good impression and they’ll pass along that sentiment to their networks.
Use your website, social media, and other marketing tools to tell your brand’s story.
If a candidate is unfamiliar with your company, they will likely head to Google and see what they can learn in a quick search. Your company website should be the first thing they click on, and it should tell your company’s story with clear and engaging copy and design. A testimonials page can add credibility and help people get to know how others have benefited from your company’s services and products. A blog or section with updates on company news can add credibility, keep interested parties in the loop, and boost your SEO ranking to get more eyes on your website. In biotech this is a great opportunity to publish content on industry topics and trends that intersect with your company’s work, from personalized medicine to artificial intelligence and beyond.
Social media is another tool to use to build up your company’s credibility. Share content that reflects your company’s values and work across your social channels, including company updates and any blog articles you do create for your website. LinkedIn is particularly powerful: it’s often where candidates come across and apply for open jobs in addition to reading and engaging with an employer’s content.
Address any negative reviews with levelheaded empathy.
In a perfect world, you’d never need to use this tip – but on the long road of building a brand, a negative impression inevitably will pop up. If you encounter a negative review of your company online, step back and read and think through the comment carefully. Avoid the overreaction that can come from reacting too quickly and evaluate how best to address the criticism in order to tamp down on the long-term effects. Respond in a friendly and apologetic manner that takes the reviewer’s perspective seriously.
Take feedback as an opportunity to grow.
You should listen to and consider all feedback, but if you notice many people leaving the same feedback or criticism that may be a sign to make a change. Are multiple candidates commenting they’re unhappy they had to come in for several in-person interviews, spend many unpaid hours on a test exercise, or wait weeks with no communication about the status of their application? These critiques present opportunities to re-tool your hiring process for the better. Building a robust and well-established brand reputation can take years, but is well worth it to attract great talent and keep your existing employees happy at your company.
Establishing your own recruiting niche as a junior recruiter might feel like a slow and arduous process. The temptation is to expand your client base as fast as possible, which would mean taking on projects in different therapeutic areas and handling a bit of every type of recruiting work. However, there are several long-term advantages to specializing in a particular therapeutic area or type of biotech role, and starting that specialization process as early as possible.
Expert recruiters can offer clients and job seekers insights on their competitors, as well as an understanding of general hiring trends and unwritten rules of the sub-market (e.g. the most enticing job description language). They understand the technical requirements of roles and can easily talk with bench scientists about their qualifications. This expertise makes the recruiter desirable to clients and jobseekers, because it increases the likelihood of finding the best candidates for the position.
In smaller biotech niches – constrained either by specialty or geography – recruiters working in the space will quickly learn who are the “hot” candidates currently on the market and build connections with them. Knowing that a qualified candidate with a coveted skillset is looking for new opportunities – perhaps because the recruiter has worked with them before – endears these recruiters to their clients.
While exposure to different therapeutic areas and types of recruiting (e.g. contingency versus full cycle) is important to help you develop as a new recruiter, your niche is a long-term investment for success and becomes part of your professional “brand.” Don’t be afraid to lean into your strengths; keeping abreast of the latest scientific or business developments in your area of expertise.
Recruiting niche at Sci.bio
Sci.bio is a boutique agency specializing in matching STEM professionals to biotech roles. Our recruiting partners all have niches: through their STEM degrees and many years’ industry experience. Here are some of the recruiting specialties amongst our team:
Laura Helmick: Clinical development and medical affairs
Kendra Hodges: Immuno-oncology
Carter Lewis: Gene therapy
Meg Wise: Director-level accounting and finance
Mike Cordano: Sci.Bio business development, as well as Gene Therapy recruiting
Carla Yacoub: Medical devices, with additional expertise in engineering, medical writing, gene therapy, and clinical roles
When there’s a hiring freeze, it’s not the easiest time to be a biotech recruiter: As you may know, biotech companies have been experiencing a surge in layoffs in recent months, and nobody knows for sure when this trend will ease up.
While an industry-wide dip in hiring may concern you, it also creates an opportunity to step back and take a look at your clients, your stats, and your marketing strategies. Here, we’ve compiled some ways to stay busy and hone your craft while you find yourself with a little more time on your hands.
Strengthen candidate relationships during hiring freeze
If your stream of new talent is running thin, don’t despair – you can still reach out to your existing candidate pool and get to know them better. Find out how they’re doing, what they’re working on, and what their goals are. As you chat, be honest about what’s going on – and explain the action plan you’ll implement once the industry picks up.
At the same time, don’t limit your outreach to existing candidates. If you haven’t already, test out new talent engagement pipelines such as email, social media ads, and sourcing software. Experiment with different strategies and see which ones promise the best return on investment.
Review your process
Now that you have fewer day-to-day details to worry about, take a step back to look at the big picture. How is your overall strategy working for you? Any weak spots that could use some tweaking? Take inventory of four key metrics: average cost of hire, average time to hire, typical sources of hire, and employment acceptance rates. Are these stats where you want them to be? If not, use this time to make adjustments to your recruitment process.
You can also change or expand your strategy for attracting new clients. Assess your engagement rates, conversion rates, and the profitability of your advertising channels. Does your branding convey a cohesive message? All your social media should work synergistically and let prospective clients know exactly what you’re about.
Start planning now
When the hiring freeze ends, which may be sooner than you expect, you want to be ready to get back in the game immediately. To get into position, look at your databases of both candidates and employers. Take advantage of this time to reach out to new potential candidates and explain your services.
As you prepare for the next hiring surge, stay on top of hiring trends. When the economy booms again, demand for both traditional and non-traditional science roles will surge. A keen eye for upcoming trends, from health informatics to rare oncology, will give you an edge. Find out what’s hot and tailor your strategy to that.
Remember, you’re still in business
Companies rarely stop hiring entirely – even during a hiring freeze, you can reach out and ask what kind of roles potential clients are looking to fill. In uncertain times, businesses often place special emphasis on the quality of their new hires, while trying to cut down on the quantity. You’ll earn employers’ gratitude and loyalty if you can deliver top talent in trying times, so spend some extra time and energy finding hand-in-glove matches for clients who are hiring. By the same token, don’t forget about your existing candidate roster. In a frigid job market, candidates will need all the support they can get.
The takeaway
\When you’re a recruiter and there’s little recruitment to be done, it’s easy to get bored or restless. On the other hand, if you stay busy by investing in long-term relationships and business strategy, this hiring freeze may turn out to be the proverbial blessing in disguise. Before you know it, work will pick up – and you’ll be grateful you took this time to stay relevant and connected.
Next up in our ‘Meet the Recruiters’ series we have Kendra Hodges and Lacey Paulides. Kendra is a Senior Scientific Recruiting Associate and Lacey is a Biotech Recruiting Associate at Sci.bio.
Introducing Recruiters Kendra and Lacey
Lacey graduated in 2020 with a biology degree. Her journey into healthcare began while still a student, with medical assistant and medical scribe jobs. However, working in healthcare during the COVID-19 pandemic revealed the career no longer aligned with her passions, so Lacey sought alternatives to further medical school. “My favorite part of healthcare was interacting with all sorts of different people and trying to make connections,” she explains. This led naturally to her current career in recruitment.
Kendra studied at the University of Vermont, graduating with a degree in Environmental Science and a minor in Biology. After graduation Kendra worked at a large recruitment agency, before switching to Sci.bio in early 2021.
When Kendra moved from a large to boutique recruitment agency, one of the biggest differences she noticed was the level of client and candidate engagement. “When you’re at a big agency, a lot of it is metric-focused, for example hitting a target of fifty phone calls a day. But you’re not getting as much engagement or depth of developed relationships .” At an agency like Sci.bio, Kendra found her clients more responsive and engaged.
Challenges and highlights
For Lacey “time management is initially the hardest thing” about being a recruiter. Having a visual schedule and blocking off time for sourcing and calling candidates is important to helping her stay on top of work.
Meanwhile, the best part of recruiting is the variety: Lacey finds every biotech client is working on something slightly different. ”It’s also a job where you can stay busy all the time, and I’m a person who loves to stay busy!” She also finds it rewarding to recruit for small start-ups, where a single hire she facilitates can make a huge difference to the company.
“I really like the client relationship aspect of recruiting,” Kendra says. “As well as when I’m able to match a candidate with a career they’re really passionate about.” She notes enticing candidates into roles where the start-up may still be in stealth mode, or a potential candidate isn’t committed to changing roles, can be challenging at times, though ultimately rewarding.
Recruiter goals
Over the next couple of years, Kendra hopes to reach Recruiting Partner level, developing the autonomy to choose specialties and which clients to work with. For Lacey, who joined Sci.bio at the end of 2021, her immediate priority is developing her own workflow and best practices, and developing long-term connections with candidates.
Outside interests
When not at work, Kendra likes to play guitar and collect vinyl. Her most valued vinyl is a copy of Abbey Road by the Beatles.
Lacey recently started her own fashion brand. “The theme is being authentic to yourself and not comparing yourself to others,” she explains, something that is reflected in her recruiting career. In her spare time she also loves biking and surfing.
