Developing and promoting your personal brand isn’t only an activity for job seekers. It’s an important tool to distinguish yourself after finding employment: even if you’re happy in your current role, a strong personal brand will help make your job more fulfilling.
As a biotech recruiter, clients and job seekers want to work with someone who understands the biotech job market landscape. Biotech job candidates trust recruiters who are familiar with and appreciate their existing technical skills; biotech clients don’t want to explain what they see as the fundamentals of any technical role to a new recruiter, or have the recruiter bring them ill-suited job candidates. Therefore, a recruiter with a strong personal brand will find it easy to attract the right clients and job seekers, and convince both parties of their ability to close the deal between job candidate and company.
When you start out as a recruiter, you won’t necessarily have a strong or compelling personal brand. It takes several months to figure your personal brand out, and longer to strengthen and promote it to the point where it pays dividends.
Here are some questions for recruiters to think about as they develop their personal brand:
What kind of positions do you most enjoy recruiting for?
What kind of candidates are you most successful in finding and connecting with?
What kind of roles have you accumulated the most experience on?
What kind of projects and subject matters fit best with your education and previous work experience to date?
Ideally, all your answers will overlap – and that’s your recruiter’s personal brand! Don’t worry if you don’t know the answers yet, or if your experience, successes and enjoyment don’t seem to have a common theme. Come back to these questions later, or ask your mentor for guidance.
Once you have the initial outline of your personal brand, hone it into 1–2 sentences that will become your elevator pitch at networking events. For example: “I’m an executive recruiter who specializes in placing mid-level leadership candidates into agile biotech companies.”
Now you have a personal brand, your LinkedIn and other social media posts should tie into your brand. For instance, if you specialize in recruiting Medical Science Liaisons to large pharma, you should state in your posts and bio that you help connect MSLs with jobs, and share the latest news from big pharma companies. This helps establish credibility in your niche, and attracts potential clients.
If you’re worried that a focused personal brand will scare away too many potential clients and job candidates, remember that you’re going to enjoy a higher success rate with the opportunities that do seek you out because they appreciate the specific value that you offer. The people that connect with you already know how you can help them, and if they approach you, it’s because they already see themselves as a good fit for your services.
Are you a scientist looking to get away from the bench? Have you considered becoming a biotech recruiter? We are always looking for great talent! Sci.bio would love to meet you.