Your LinkedIn profile is often the first thing recruiters will look at to learn more about you and your experience. So polishing up your profile can make all the difference when trying to establish lasting impressions.
Much like resume preparation, you want your profile to pop! Recruiters and hiring managers go through droves of applicants each day. You need to ensure you do not get passed over because of a sloppy LinkedIn profile.
Here are some key aspects for enhancing your LinkedIn profile:
1. Quality Headshots
Your profile picture should be indicative of how you present yourself in the workplace. This doesn’t mean you have to run out and get professional headshots taken. Instead, you want to make sure you are using a photo with a purposeful setting. Position yourself in such a way that you have complementary lighting as well as a simple backdrop. Try to avoid grainy group pictures that need to be awkwardly cropped to include only you.
“Statistics show that LinkedIn members with a photo receive far more engagement: 21 times more profile views and 9 times more connection requests.” – LinkedIn.com
2. Brief yet Informative
Again, recruiters go through tons of profiles. Make sure to include key points at each position and leave it at that. You want to present the cliff notes of your background and not an autobiography. If your highlighted skills are of interest, they will reach out and ask for more in-depth information on your background.
3. Creative Summary
Your summary statement is at the very top of your profile and you can use this to quickly grab people’s attention. Do not only say things like “Research Scientist – Cell Biology.” This is uninformative, broad, and lacks personality. Viewers want to not only see your professional experience, but they are also looking to get to know you as a person.
“You get 2,000 characters total for your summary, but only the first three lines display by default. That means you either need to pack the most essential information in up front, or you need to create suspense This encourages profile viewers to click the Show more link… Customizing your headline also gets you to All-Star status (assuming you’ve completed all of the steps listed in the last section), which, according to LinkedIn, makes your profile 27 times more likely to appear in recruiter searches.” – Zapier.com
4. Banner Image
Most people do not change the banner portion of their profile. While the default LinkedIn banner image is appropriate, spicing it up is a great way to stand out from other profiles. You could include cover art from a paper you were on or your favorite fluorescent image of cells you work with. The key is to keep it professional.
5. Joining Societies and Groups
There are thousands of society and group pages on LinkedIn. Join pages that are applicable to your work, such as the American Chemical Society or local groups for networking. You’ll be surprised at how many connections you can make online through common groups.
“There are around 2 million groups on LinkedIn and nearly 90% of users are a member of at least one group. It’s like a field ready to harvest when you join groups where your perfect market is and with a small amount of engagement and adding value you can start generating clicks through to your profile. Don’t make groups all about you and what you’re currently doing but add value to its members and they will want to check you out!” – Linkedin.com
6. Link to Other Digital Work
You worked hard for your publications! They should be showcased. You can include publications and patents on your LinkedIn profile. You can also add in a link to your Google Scholar profile or e-portfolio. Make sure to cross-pollinate as much as possible so that it is very easy for viewers to find your publications.
7. Keep your Information Up to Date
This point cannot be stressed enough! If you have a new position, location, certification, etc., you need to update your profile with this information. Including all your updated information makes it much easier for recruiters to identify jobs that fit you best. It also makes it easy for them to contact you. Make sure things such as your email and phone number are updated so that you aren’t getting job listings sent to an email you never open anymore.
The Reward of Enhancing Your LinkedIn Profile:
Your online presence is a critical component to initial sourcing for positions. Setting up a professional LinkedIn profile with key information and easy-to-access links to your portfolio is imperative. Having a sloppy profile can give recruiters and employers the wrong first impression. Shoot for a blend of essential information and personality. This way viewers see you and your experience. Try and customize your profile as much as possible! Your goal is to entice viewers with your skills and expertise in such a way that you are memorable.
We’ve all heard variations of Thumper’s Rule, courtesy of Disney’s Bambi, from family, friends, coworkers, and even strangers: “If you can’t say something nice, then don’t say nothing at all.”
Meant to caution against unsolicited incivility, the ‘moral’ principle has been accepted as a societal norm for not just personal relationships but professional ones, as well. We’ve even given the act a catchy name: ghosting. Rather than being direct, one party opts to just not say anything at all via any form of communication to the other person.
The transition from ambiguity to radio silence is meant to serve as a formal rejection. Therefore, the burden of discontinuing the personal or professional relationship falls not on the person who is providing the rejection, but rather on the person receiving it.
Why We Ghost
In 2013, CareerBuilder released the results of a nationwide survey concluding that 75 percent of job applicants did not receive responses regarding their candidacies from employers. Ironically, Randstad US released a 2019 report stating that 66 percent of managers have had workers either accept an offer and fail to show up or disappear without notice before their start date. Simply put, ghosting occurs because someone in the process feels that the other party is not a good technical and/or culture fit.
If an employer wants you as their final candidate, you have a lot more leniency: you do not need to send a thank you note, follow up regularly, or worry about being lost in a pile of resumes. It does, however, serve well to ask the Human Resources or Hiring Manager for a timeline. If they tell you to hang tight and wait two weeks, set a reminder to follow-up in three weeks with a courteous email. Even though it may not be common, a poor application (including small typos on your resume), passive or overzealous behavior, disengagement with follow-ups, and red flag responses to interview questions can streamline you into the “ghosted” category.
That’s not to say that ghosting is predetermined by application weakness, though this is a strong contributor. Candidates and hiring managers alike can exacerbate relationships and situations, turning a potential ‘yes’ into a certain ‘no.’
Employers’ reasons for ghosting hover around the following fears: telling someone that they are underqualified, getting sued for providing honest feedback, or losing a possible back-up candidate while moving their top candidate through the hiring process. Sometimes, employers accidentally ghost when their hiring process is littered with process or information gaps (for example, when they do not have an organized applicant tracking system, ATS).
On the other hand, candidates ghost mainly due to a poor pre-onboarding process (no communication between date of hire and start date) or fear of missing out when more enticing opportunities arise. Candidates not only have the power to choose due to the record low unemployment rate, but they can also take advantage of their plentiful opportunities, given the job market’s crucial emphasis on previous relevant experience.
What We Can Do About It
With that being said, it seems inevitable that ghosting is the new norm. But just because applicants and employers both engage in this practice does not mean that it’s acceptable. Ghosting deteriorates reputations.
Candidates develop opinions on a company from the minute they view a job posting, and they can share those perspectives with other potential hires.
Employers hold a network of other managers who value their take on a potential hire – sometimes more so than what the interview process reveals about that person.
In an age where branding strongly impacts candidate flow, social media strength, candidate or company competitiveness, and perception of culture or personality, it is ever so more pertinent to not derail a well-built personal or corporate persona.
As Bambi’s Owl wisely pointed out, “It could happen to anybody. So you’d better be careful. It can happen to you.” Today’s applicant can be tomorrow’s manager and today’s manager may be tomorrow’s applicant. If you would rather hear direct, honest feedback – as most polls indicate people would, personally and professionally – then, also consider being that change you want to see. At the end of the day, ghosting may be the easiest choice, but it’s not the one we want for ourselves.
So, you’ve decided that you want to be a scientist or maybe you’ve known this for a while. Either way, congratulations! Careers in science are intellectually stimulating, rewarding, and enjoyable. But, before you break out the champagne, you must decide between the dreaded occupational dichotomy: academia or industry?
Academia involves research-related work within the higher educational system including (but not limited to) applying for grants, publishing in peer-reviewed journals, mentoring students, running a laboratory, and teaching university courses. The science conducted in this environment can be basic, applied, or a combination of both.
Industry also includes conducting research, however, it is not associated with an academic institution. Instead, industry-related research, typically in an applied, clinical nature, is conducted at large corporations, organizations, and start-up companies.
As someone just starting out in your field of choice, potentially as an undergraduate student, this might be your first time hearing of the societal pressure to make such a “big,” “life-changing” decision. While the choice might be easy for some individuals, it is often difficult and strenuous for others. In order to help, we’ve outlined some points to consider when navigating your future as a scientist.
How do these Environments Compare to One Another?
Before you make any decisions about graduate school versus jobs, take the time to understand what type of position you might actually want. Often the best way to find a sense of direction in this situation is to read through job descriptions (JDs) for your chosen scientific field and write down a list of pros and cons. Rather than search through hundreds of positions online, we have compiled a list of essential pros and cons.
(1) You will often have the freedom and flexibility to create your office hours as you see fit. If you are a person who enjoys working independently, such an environment can be conducive to productivity.
(2) You will be encouraged to explore your specific scientific interests, especially since these intellectual passions are what you’re expected to research and publish!
(3) Job security is a coveted asset for anybody – and although it is difficult to achieve, securing tenure as an academic can guarantee your professorship at your institution for life.
(4) The culture of academia flows at a more steady, slowed pace due to its focus on long term goals associated with development one’s individual interests and research..
(1) Academics have numerous responsibilities outside of the lab that can be time consuming and detract from conducting research.
(2) The pressure to obtain funding and tenure can be brutal – which is why the phrase “publish or perish” was created. This often requires hours of writing numerous grants and peer-reviewed papers with no guarantee that they will be accepted.
(3) According to a study conducted by The Scientist, scientists in industry annually make 30% more than those in academia with an average annual income of $129,507 in comparison to $88,693.
(1) Because organizations in industry have large teams working towards a common goal on a quick timeline (i.e. drug development), there are often immediate, impactful results engendered. This can be a highly rewarding experience for employees knowing they have made such direct contributions to patients’ lives.
(2) Career trajectory in industry is infinite. If an individual yearns to move from one area of a company to another, wishes to climb up the corporate ladder, or become less involved in the science conducted and more involved in business affairs, there are always opportunities! This starkly contrasts academia, where individuals are expected to continue forward in sometimes a very niche area.
(3) Within industry there is strong emphasis placed on teamwork. In order for a company to succeed, all individuals need to work together to achieve the desired outcome. This leaves less room for competition and more for collaboration.
(1) You will work a standard eight hour day. With this comes a structured work day/week and numerous deadlines that need to be met.
(2) Because there is such a large emphasis on teamwork and successes are viewed as achievements by the company as a whole, individuals are usually not credited – no matter how much time and effort they have dedicated.
What is the Right Choice for My Career and My Happiness?
Regardless of what this blog, your friends, colleagues, professors, mentors, and/or parents say, the right choice for you can only be decided by you. And chances are that you probably don’t know the answer… yet. Rather than worry and ruminate over the unknown, focus on what you do know and consider the following three points:
(1) Take your Strengths and Weaknesses in Stride.
As the old adage goes, “you know yourself best.” Recognition and understanding of both your strengths and areas of improvement will aid you in choosing the environment best for you. If you know you don’t work well in groups, industry might not be the greatest option. On the other hand, if you want to see your work make an immediate impact in patients’ lives, industry could be the way to go.
(2) Follow Your Passions.
Money is always a HUGE motivating factor in deciding where and how we spend our lives, but money may not buy you happiness or fulfillment. Cliches aside, do not sacrifice your passions to do something you feel like you should be doing or making financially.
(3) Embrace Change.
If you have already selected a path, but now feel like you are in too deep to change your career, take a deep breath. Most people change their minds and there is no guarantee that what you choose to do at 25 is what you will be doing at 50! So if you do decide to switch from academia to industry or vice versa, hone in on your skills, accomplishments, and hardwork and market yourself appropriately and prepare for your desired job.
If have decided that industry is the best option for you, and you are actively looking for a job, Sci.bio is currently looking to fill many open positions at leading biotech companies in the greater Boston area. Check out our large list of biotech jobs.
In our increasingly connected world, it’s no surprise that social media can aid you on your hunt for a job. There’s no need to go out and create all new profiles, though. Keep reading for some tips on how to leverage your social media during a job search.
The Importance of a Social Presence
According to a CareerBuilder survey published in August 2018, social media now has a significant role in the hiring process. Here are some of the key findings:
- 70 percent of employers use social networking sites to research job candidates.
- 57 percent of those who do research have found content that caused them not to hire a candidate.
- 47 percent of employers said that if they can’t find a candidate online, they are less likely to extend an invitation for an interview.
The study also found that monitoring doesn’t stop once a job offer is extended. Forty eight percent of employers admitted that they use social media to research current employees and that 10 percent even do it daily. Just over a third of employers said that they have reprimanded or fired an employee based on content found online.
The bottom line: You need to be on social media and it is imperative to maintain a clean online record.
The Content that Matters to Employers
The CareerBuilder survey mentioned above also dug into what type of content employers wanted to find on a new hire when they searched for a candidate:
- Background information that supports professional qualifications for the job. (37 percent)
- Job candidate is creative. (34 percent)
- Profiles convey a professional image. (33 percent)
- Candidate is well-rounded and appears to have a wide-range of interests. (31 percent)
- A good understanding of the candidate’s personality and ability to see a good fit within company culture. (31 percent)
- Candidate has great communication skills. (28 percent)
- Candidate has received awards. (26 percent)
- Positive references on the candidate. (23 percent)
- Candidate interacted with the company’s social media accounts. (22 percent)
- Candidate posts compelling content. (21 percent)
- Candidate has a large number of followers or subscribers. (18 percent)
The Social Giants (for Professionals)
Here are the top four social platforms for job seekers:
With more than half a billion professionals worldwide, LinkedIn is the ultimate networking tool for professionals. The site is considered the “professional” social network and provides business owners with recruitment and applicant tracking systems to make the hiring process run smoothly.
Facebook is the largest social network with over 2 billion members worldwide. If you’re a member of the baby boomer, Gen X or Millennial generations and you’re not on Facebook, you need to be.
Twitter is a sort of microblogging site that enables users to engage in public conversations. Tweet daily and demonstrate knowledge of your industry.
Use the Circles feature to connect with influential people and link all of your other online profiles together on this network.
Tips and Tricks
If you’re ready to leverage your social media to kick start your job search, here are a few tips to get you started:
1. Create professional profiles.
The first step in using social media to find a job is to create relevant, professional profiles across different networks. LinkedIn, Facebook, Twitter and Google+ are great places to start. Include your job history, skills, what you’ve accomplished in past or current roles and what you believe you can offer to a future employer.
If you’re not following others and no one is following you, social media is a very boring place. After creating your profile, networking is the next step. Search for groups in your industry and then participate in the conversation and introduce yourself to other members. You never know where those new connections will get you.
3. Stay active.
Creating a perfect profile and then letting it sit won’t improve your chances of getting hired. The more you engage and interact with others on social media, the more likely you are to benefit from the resource. Follow businesses in your field, join the conversations about industry trends and help out others by answering questions, making introductions, and posting and sharing relevant content.
4. Avoid looking desperate.
When you’re hidden behind a computer screen, it’s easy to feel more confident. However, asking people outright for a job over social media is still going to make you look desperate. Instead, make connections with the people you want to work with and for, post intelligent and relevant content and engage in conversations about the industry that demonstrate your knowledge.
5. Perform job searches through social media.
These days, most people start their job search on sites like Indeed or Monster. Although they are great places to find job listings, it can be hard to stand out due to the high number of users. Most people don’t think about searching for jobs on LinkedIn, Facebook and Twitter, but they’re actually great resources!
Big Names in Biotech
Social media is still a relatively new area for biotech companies to be in, but there are a few companies who are thriving. Once you’ve created your professional profiles, following them is a pretty good place to start.
1. Boehringer Ingelheim
Boehringer Ingelheim’s goal is to improve the health and quality of patients’ lives through innovative therapies. Their social media strategy is led by two millennial women who developed an engaging presence on Twitter that gained significant media attention, including a case study by Twitter, highlighting it as good business practice.
Novartis is one of the largest pharmaceutical companies in the world and they have an impressive social media following to match. They are known for conducting interviews via Twitter, known as “twitterviews” to encourage engagement and also for their patient stories about the diseases they work to cure.
3. Merck & Co.
Merck is another one of the largest biotech companies in the world and is known for their focus on innovative medicines, vaccines and animal health products. The company joined the social world in 2011 and has since stuck to a safe, corporate feel for their posts. However, their Merck for Mothers pages, which shares their fight to end preventable maternal deaths, has a more conversational tone and is thriving.
Amgen’s commitment is to unlock “the potential of biology for patients suffering from serious illnesses by discovering, developing, manufacturing and delivering innovative human therapeutics.” They use social media to celebrate the people who have used and benefited from their products in a caring and proud way. With almost 75 thousand followers on Twitter, it seems to have paid off.
If you’re thinking about leaving your current position or just starting your career, polishing up your social media presence is a great place to start before embarking on the hunt for a new job.